I’m Joëlle Paquette, alias @veryjoelle
. For those who don’t know me, I’m a journalist, copywriter, and content creator specialized in ethical and sustainable fashion. For the last five years, I’ve also been running my own blog, Very Joëlle
, a platform dedicated to conscious fashion and clean beauty, with a few (funny?) jokes here and there.
So, what am I doing on Yoga Jeans’ blog? Good question! It’s actually not my first time working with the brand. We first collaborated together two years ago for a Valentine’s Day-themed post
. Then, last year, I had the chance to interview Eric Wazana, co-founder of Yoga Jeans, which turned out to be one of my favourite encounters of 2020. Both for the brand and the man behind the brand.
But, I still haven’t answered the pressing question of WHAT AM I DOING HERE? It’s actually pretty simple. In celebration of Earth Day, Yoga Jeans has asked me to discuss sustainable fashion with you, dear readers. And obviously, I said yes.