Since then, Second Clothing has launched and developed multiple brands, most notably Lucky7, Boulder Denim, and Active by YJ. With a more diverse roster, the necessity of clearly differentiating each label grew even stronger.
That’s why *drum roll* Yoga Jeans has decided to let go of any reference to the “2”. Instead, all new designs will now sport a vegan patch on the back, stamped with the words “Yoga Jeans", period. Same goes for the button. In other words, Yoga Jeans is going back to basics. Simpler. Clearer.